Music Management
In practice this means that managers must recognize that “every artist is a standalone business that generates income from multiple revenue streams” and that a “manager’s job is to create those businesses and run them well.” In doing so, managers as well as artists must be open to any viable revenue stream and that “as long as those channels can deliver the aesthetic the artist wants and make a profit, the business is a success.”
Notes
-
theindustryconnect posted this
