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- 232 Plays
There’s nothing wrong with having a plan
Plans are great.
But missions are better. Missions survive when plans fail, and plans almost always fail.
Anoop Desai drops new video for “Want Your Love” off of his EP Zero.0. Enjoy!
Understanding Image and Branding as a Musical Artist
One of the cold, hard facts about the music biz is that no matter how good a musical artist you are, having a successful public career is not just about your music, but also about your public image–your brand. In other words–how you are perceived by the public.
The extraordinary revolution of media choice
In the traditional model, you can only play one program at a time. One radio show or one movie or one show… Scarcity of spectrum has changed just about every element of our culture. Scarcity of shelf space as well. There are just a few radio stations in each market, and each station gets…
Nobody Likes To Argue
This is a blog entry from author Bob Lefsetz. Bob gives some insight into today’s challenges for artists. Below is my favorite segment from the article:
“Then there are the wannabes who just can’t handle the truth. That they can’t sing and can’t play. Steve Jobs tolerated no bozos, he believed in A players, that these top-notch people inspired each other.
If you’re not willing to look at yourself, evaluate the criticism, you’re never going to win. Steve Jobs rarely responded, but he read all his e-mail. He was taking the temperature, he didn’t want to lose touch.”
Inbound Marketing vs. Outbound Marketing
Learn how the internet has changed how marketers (artists) reach new consumers in today’s digital age. Valuing and cultivating genuine connections with your fans as well as creating a enriching experience for them is ever more important in today’s market of choice.
